An introduction to the various SERP features appearing above organic results on Google Search Engine Results Pages (SERPs).

We’re here to help with anything you might need for your business. Stay safe and healthy everyone!

Building a solid website structure is about user experience and design, and so it is really important to spend time getting this right before your website goes live.

If you want to excel in healthcare content marketing then we have some tips to share to give you some inspiration.

What are the pros & cons of organic search vs paid search when it comes to planning your marketing strategy in 2020?

As a healthcare marketing agency, we are interested to see how extended reality will impact on healthcare in the long run.

Zool's comprehensive guide for our client's to help them create the perfect website design brief for us.

AI and technology have a key role to play in healthcare for the future, but there are obstacles to overcome before it can all come to fruition.

Team Zool would like to wish you all a very Happy New Year. Here's to a very successful 2020.

As a highly experienced marketing agency having recently undertaken a rebrand, we know first-hand the challenges and the pain this can present.

Team Zool would like to wish you all a very Merry Christmas.

If it is done correctly, your content can attract potential customers to your website, engage them and turn them into leads, and nurture them to become actual customers.

We are proud to announce that Zool recently won the 'Best Full Service Agency' Award at The Talk of Manchester Business Awards 2019.

We have a lot of clients who come to us for SEO campaigns and are surprised when we start talking to them about the design of their website as well.

We use the term "brand' a lot here at Zool, but what does it actually mean?

Zool is expanding into Manchester with a new office based at No. 1 Spiningfields.

At the end of last month (October 24th) Google announced they had rolled out another core algorithm update named BERT. How will it affect SEO?

The pharma industry is facing massive changes which will have an impact on how they market themselves to both patients and healthcare providers.

Video marketing is an awesome marketing tool - it presents information to your time-poor customers in an easy to digest way.

Printed banners can be one of the most effective ways of getting your message across to your target audience - if they are done right.

Everything you need to know to understand how search engine algorithms actually work.

Is virtual reality going to be the next big thing in medicine?

There is a lot of talk around the area of augmented reality at the moment, but has it had an impact on pharma marketing?

Content is king. Fact. So how do we ensure all of the content we create is high-quality?

You may have seen the Google Partner badge around, but what does it actually mean?